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Determine your product’s benefits, examine your existing clientele, conduct competition research, specify your target audience, and conduct performance testing. These steps would help you take a step ahead in identifying your target market.
Segmentation in business-to-business (B2B) marketing refers to dividing a target market into more manageable segments based on shared characteristics. By identifying and focusing on particular groups of prospects and customers, B2B marketers may create marketing strategies that are more likely to result in sales.