Turn leads into qualified prospects that convert

Connect, manage, and nurture leads into qualified prospects that fits your ideal customer persona.

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    sales-ready leads

    Drive buyer intent and empower customer-facing teams by generating more than 50% sales-ready leads.

    Engage Sales Qualified Lead
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    Engage Lead Nurturing
    Sales Qualified

    With the increase in the lead volume, businesses often face difficulty to manage leads. When leads are inefficiently managed, businesses can lose track of their qualified prospects. Evaluating, scoring (high/low), and distributing your leads will help accelerate your sales pipeline. High-scoring leads require immediate attention and should be migrated into your CRM immediately or to a sales rep.

    Positive Impact Of Lead Management
    Positive Impact Of Lead Management

    However, not every lead generated is a quality lead; it is essential to nurture leads that aren’t ready.

    A study found that 65% of B2B marketers send all leads directly into CRM or to sales. This practice slows down the sales process by clogging your sales funnel with unqualified leads.

    Identify interests and pain points of your leads and build a relationship through lead nurturing. It converts an unqualified lead into a qualified prospect and enable one to successfully enter into the sales funnel. Lead nurturing creates 30% more sales opportunities.

     

    If you are not taking care of your customer, your competitor will. — Bob Hooey

    When lead management and lead nurturing are combined, there’s absolute guarantee that you’ll convert your targeted leads even before your competitor does.

    BOB HOOEY

    Convert your leads into qualified prospects today!

    Lead Nurturing Campaign

    Lead nurturing campaign

    Drip campaigns

    Drip campaigns

    ABM campaigns

    ABM campaigns

    Retargeting campaigns

    Retargeting campaigns

    Test, tweak and improve prospecting techniques

    Prospecting is the process of identifying leads and turning them into prospects that have buying potential.

    Know the difference between lead and a prospect:

    Lead

    tick Top-of-funnel
    tick A person showing interest in your product or marketing asset is a lead
    tick A lead covers a broad variety of qualification process and standards to enter into sales pipeline
    tick Marketers adopt prospecting and nurturing techniques to identify and qualify leads into prospects
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    How to move leads into successful sales?

    Prospect

    tick Middle-of-funnel
    tick A prospect is a qualified lead that fits into your ideal buyer persona and has buying potential
    tick Prospects are identified as marketing and sales qualified leads that are positioned into the sales pipeline
    tick Business communicates and further nurture qualified prospects to make a purchase decision
    Engage Bulb Bonus-
    Unlock the secrets of better business prospect
    Engage Buy
    Acquire
    Line
    Convert

    Convert

    Line
    Retain

    Retain

    The building blocks to create a profitable business!

    Capture Interest
    Capture interest
    • Search engine marketing
    • Informative content distribution
    • Social Media Marketing
    • Dynamic pricing
    • Exclusive offers
    Capture Interest

    Cultivate prospects

    • Email marketing campaigns
    • Lead nurturing campaigns
    • Retargeting campaigns
    • Account based marketing
    • Drip campaigns
    Sustain relations

    Sustain relations

    • Encourage repeat purchases
    • Customer support & services
    • Loyalty and advocacy programs
    • Community referrals
    • Customer reward programs

    The building blocks to create a profitable business!

    Benefits of qualified prospects
    Purchase Intent
    Balance Sale
    Effective Sale
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    FAQ
    • I’m unable to capture the interest of the leads who search for my company

      Multiple demand generation, retargeting and lead nurturing activities can enable business to capture the interest of their leads and understand their needs more efficiently.

    • The sales team aren’t able to convert the leads generated

      In today’s market space, a buyer does their research and dictate their own buying journey. Lead management (Lead filtered + scored + distributed + tracked + qualified) and lead nurturing (timely follow-up’s highlights how your product can solve their pain point) can help your sales rep close more deals.

    • How do I know if my leads are ready to go to sales? Or how to I qualify leads and prospects?

      Marketers can adopt lead scoring approach that help identify and differentiate high valued prospects that can be converted to sales immediately and prospects that need to be nurtured over a period of time before they’re ready to go to sales. Lead Management thus not only captures and qualifies leads, but also scores them based on their quality to improve sales cycle efficiency.

    • There’s a lead blockage in my sales funnel / My leads are stuck in the sales funnel

      When leads are unqualified or not satisfied, they tend to halt their buying journey. With Lead Management and Lead nurturing, you can engage leads frequently with high quality content that aligns with their buying journey.

    Did you not find what you were looking for?

    Worry not! We’re available to clear your queries via calls or emails. You can join our community forum and interact with industry professionals too. In case of complaints, you can raise a ticket and track its status also. Just click here to know more and get the support you deserve! We are always happy to help.

    DataCaptive™ Inc.

    We initiated with the principle to support B2B establishments around the world with high-quality data insights. We have been encouraging firms to date and continue to do so to help them take the lead and adopt data-driven marketing solutions to generate and convert leads.

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