Convert your leads into qualified prospects today!
Lead nurturing campaign
Test, tweak and improve prospecting techniques
Prospecting is the process of identifying leads and turning them into prospects that have buying potential.
Know the difference between lead and a prospect:
|A person showing interest in your product or marketing asset is a lead|
|A lead covers a broad variety of qualification process and standards to enter into sales pipeline|
|Marketers adopt prospecting and nurturing techniques to identify and qualify leads into prospects|
|A prospect is a qualified lead that fits into your ideal buyer persona and has buying potential|
|Prospects are identified as marketing and sales qualified leads that are positioned into the sales pipeline|
|Business communicates and further nurture qualified prospects to make a purchase decision|
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I’m unable to capture the interest of the leads who search for my company
Multiple demand generation, retargeting and lead nurturing activities can enable business to capture the interest of their leads and understand their needs more efficiently.
The sales team aren’t able to convert the leads generated
In today’s market space, a buyer does their research and dictate their own buying journey. Lead management (Lead filtered + scored + distributed + tracked + qualified) and lead nurturing (timely follow-up’s highlights how your product can solve their pain point) can help your sales rep close more deals.
How do I know if my leads are ready to go to sales? Or how to I qualify leads and prospects?
Marketers can adopt lead scoring approach that help identify and differentiate high valued prospects that can be converted to sales immediately and prospects that need to be nurtured over a period of time before they’re ready to go to sales. Lead Management thus not only captures and qualifies leads, but also scores them based on their quality to improve sales cycle efficiency.
There’s a lead blockage in my sales funnel / My leads are stuck in the sales funnel
When leads are unqualified or not satisfied, they tend to halt their buying journey. With Lead Management and Lead nurturing, you can engage leads frequently with high quality content that aligns with their buying journey.
We initiated with the principle to support B2B establishments around the world with high-quality data insights. We have been encouraging firms to date and continue to do so to help them take the lead and adopt data-driven marketing solutions to generate and convert leads.
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