Data cleansing

As a business expands, its data asset not only increases but also becomes stale over some time. Data cleansing is the process of identifying and removing inaccurate or irrelevant details from a database to maintain data accuracy. Our data cleansing service optimizes database management to improve efficiency and aid business operations.

Refine your business goals with data cleansing solutions

The efficiency of a business depends on the quality of data that is being analyzed to make informed decisions. Our ultimate data cleansing techniques De-duplicate, clean, standardize, verify, and validate data to improve the quality of data that reaches you. utilize an enriched database to run targeted campaigns and make quick conversions.

Data cleansing experts at DataCaptiveTM work towards delivering an error-free database to improve and centralize your business operations management efforts.

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Data hygiene services that add value to your business

           

B2B contact data cleansing

B2B company data cleansing

Migration, standardize and monitor

Merging and Rebuilding

           

B2B contact data cleansing

B2B company data cleansing

Migration, standardize and monitor

Merging and Rebuilding

Duplication and normalization

Appending and verify missing data

Data cleansing and scrubbing cycle

Duplication and normalization

Appending and verify missing data

Data cleansing and scrubbing cycle

A business must have a strategic approach backed by quality data to connect with prospects. Acquiring a comprehensive data scrubbing services can give your business the competitive advantage it needs.

The 5 Steps Data Cleansing Process Includes:

Collect and analyze data

The data is collected and analyzed to identify the data format, inconsistent records, and to check for data anomalies present in the database.

Collect and analyze data

The data is collected and analyzed to identify the data format, inconsistent records, and to check for data anomalies present in the database.

Segmenting critical data fields

The data is segregated from the correct data to avoid any data altercations. This method also helps to erase irrelevant data fields and identify gaps in the database.

Segmenting critical data fields

The data is segregated from the correct data to avoid any data altercations. This method also helps to erase irrelevant data fields and identify gaps in the database.

Eliminate duplicate values

After the successful collection and segmenting of data, duplicate and inconsistent values are identified and eliminated to resolve redundancy in the database.

Eliminate duplicate values

After the successful collection and segmenting of data, duplicate and inconsistent values are identified and eliminated to resolve redundancy in the database.

Standardize the cleansing process

Once the data is de-duplicated and validated, the information is standardized to a common format for easy integration into any CRM. The standardized data can be utilized by multiple departments to run data-driven functions.

Standardize the cleansing process

Once the data is de-duplicated and validated, the information is standardized to a common format for easy integration into any CRM. The standardized data can be utilized by multiple departments to run data-driven functions.

Integrity checks

The cleansed data further undergoes multiple stringent checks to maintain data quality. Our experts also audit the responsiveness of the contacts to ensure that the data is actionable. Data profiling summarizes the quality of data.

Integrity checks

It is a process that aims to simplify reoccurring marketing activities such as social media messages, emails, follow-ups, etc.

It not only covers the marketing aspect of the business but also makes marketing measurable.

Why choose data cleansing?

DataCaptiveTM’s Data Cleansing service helps you achieve your business goals and positively impacts your result by amending incorrect data and eliminating duplicate records.

Benefits of B2B data cleansing:

Detect, compare and delete duplicate records

Improves Retention and Customer Acquisition Actions

De-duplicating the data can increase the storage space in your CRM

Streamline productivity with improved Business operations

Minimizes compliance and data protection risks

Informed business decisions to generate high ROI

Detect, compare and delete duplicate records

Improves Retention and Customer Acquisition Actions

De-duplicating the data can increase the storage space in your CRM

Streamline productivity with improved Business operations

Minimizes compliance and data protection risks

Informed business decisions to generate high ROI

Invest in our data cleansing services

DataCaptiveTM  is the partner you need to exceed your goals.

FAQ's

What is B2B data scrubbing, and how will it enrich my business?

Data scrubbing is the process of cleansing a dataset by removing or modifying incorrect, incomplete, irrelevant, duplicated, or improperly formatted data. A clean database provides significant business value by streamlining marketing practices, increasing the efficiency of customer acquisition, improving decision making, management of workflows, increased operational efficiency, manage risk more proficiently, and boosting revenue.

How is the accuracy of the cleansed data determined?

After a thorough verification by AI, our data scientists manually verifies and look for any inaccuracy or aberration. The second step of validation, verification, data cleansing and other lead scrubbing process are carried out to rectify the same.

What is the methodology you follow for cleaning data?

The missing fields are cleansed using machine learning and data cleansing tools. A thorough scanning process for validation follows it. Our statistical and analytical techniques then check the data for any anomalies, succeeded by manual inspection. Followed by A/B tested Opt-In email campaigns to legalize and legitimize the collected data. Finally, opt out mailers, and tele-verification campaigns are carried out to confirm the consent of information. Also, our data collection process complies with global data protection policies like CAN-SPAM, ANTI CAN-SPAM, and GDPR.

How long does it take to get my data cleaned?

 

The process of data cleansing depends on the size of the dataset. However, we usually take 3-5 business days to deliver the file to you.

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