Strategize the most responsive ABM campaigns

Account-based marketing is a business strategy that prioritizes the best fit and high-value accounts from a dataset or from within a market and channelizes leading resources on prospecting them through personalized messages. It designs the message on the account’s specific attributes and needs to engage more stakeholders and deliver the right message.

Strategize ABM campaigns

Design the perfect ABM campaign

Execute your account-based marketing campaign with utmost care.

IDENTIFY

IDENTIFY

Create your ICPs and recognize the accounts that match your criteria. You can download this ICP template to build your customer database.

ENGAGE

Identify pain points and nurture their interest through tailored SEM, SMM, content distribution, exclusive offers, and so on.

ENGAGE

ENGAGE

Identify pain points and nurture their interest through tailored SEM, SMM, content distribution, exclusive offers, and so on.

PRIORITIZE

PRIORITIZE

After identifying the accounts, prioritize the key decision-makers who you can reach out to. Directly contact them and increase conversion rates.

ACTIVATE

Align your sales and marketing teams’ goals to strategize a focused ABM campaign and improve business relations to maintain a loyal customer base.

ACTIVATE

ACTIVATE

Align your sales and marketing teams’ goals to strategize a focused ABM campaign and improve business relations to maintain a loyal customer base.

ACCELERATE

ACCELERATE

Optimize the campaign to cultivate prospects and sustain relations through emails, lead nurturing campaigns, retargeted content, and drip campaigns.

fact
60% of companies that use ABM saw an increase in revenue of approximately 10% within 12 months, while 1 in 5 companies experienced an increase in revenue by 30% or more.

Increase 4X ROI every quarter

The benefits of ABM outweigh the marketing efforts, leading to massive conversions and closed deals. It can save you time, money, and human resources.
01. Aligns marketing activities with sales goals
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02. Builds personal relationship with key accounts
03. Prevents loss of time and marketing funds
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04. Provides need-based solutions to the leads
05. Reduces spam and increase website DA
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06. Builds customer loyalty and improve branding
07. Leads to better management of resources
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08. Better targeting with a shorter sales cycle

Businesses that must use ABM

Some marketers confirm that ABM is the most effective method for B2B organizations or giant corporates whose budgets are bulging. In contrast, others argue that ABM can work for organizations of any size, as long as the focus is on high-value accounts. Thus, there is no unanimity and consensus for this.

In our experience, anyone meeting the following checklist is best suited to launch ABM campaigns.

big b2b companies
big b2b companies list
If you have more than one product/service to market
If you want to target a niche audience
If you want to use multiple marketing strategies and channels
If you want to prospect to retain a pre-defined set of accounts
If you want to channelize your sales resources
b2c and other smes
b2c and other sme dc
bonus
To win at ABM campaigns, you have to flip the traditional marketing pyramid.

In traditional marketing

traditional marketing

In ABM

In ABM

DataCaptive and channelizing your ABM campaigns

How can you use DataCaptive to segment your contact information for ABM campaigns?

We provide a high-quality, manually verified segmented database to dig out key decision-makers’ contact information. Here’s how you can do it-

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Visit our ABM page and click on ‘BOOK A DEMO’
BOOK A DEMO
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You will be redirected to a form that looks like this:
message
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Once you provide your details and specifications, our business development executives will process your request and forward the details to our data team.
data team
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The data team lists your requirements, manually scans our master database to give you an exact data count, and segment them for other relevant details. For example, if you want to target the SAP CRM users in the USA, our data analysts will generate a list of contacts for you-
data analysts
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To further narrow down your search, they segment the list based on job title, job function, or management level. We have 50+ different criteria to play around with:
segment list
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We build a FREE SAMPLE DATABASE based on the details and deliver it to the registered email ID. Your results will look like this:
free sample data
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If the free sample data suits your needs, you can buy the complete database and start your ABM campaign.
abm campaign
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If not, you can customize the database further to meet your exact requirements.
customized database
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The final database is delivered within 3-5 business days in .xls or .csv formats to the registered email ID, which you can easily integrate into your CRM or any other cloud-based tool.
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Download this case study to know how our contact database helped in restructuring the sales cycle of a heavy machinery company.

Ready to give DataCaptive a try?

We hope you liked our process. Getting started with DataCaptive is extremely fuss-free and can be done in just a few clicks.

To request your sample database, click here. If you have queries, feel free to chat with our business experts. You can also call us at 1-800-523-1387 or write to us at [email protected]

Happy prospecting!

DataCaptive™ Inc.

We initiated with the principle to support B2B establishments around the world with high-quality data insights. We have been encouraging firms to date and continue to do so to help them take the lead and adopt data-driven marketing solutions to generate and convert leads.

+1(800) - 523 - 1387

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+1 21-3325-6554

3080 Olcott St D205, Santa Clara, CA 95054, United States

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