Businesses that adopt lead nurturing generate 50% more sales-ready leads at 33% lowered acquisition cost.
Without lead nurturing
|Negligible response rates|
|Rate of unqualified leads increases|
|Missed follow-up leads to a lost sales opportunity|
|Leads get stuck in the sale cycle|
|Low conversion rates|
With lead nurturing
|High engagement rates|
|Increases number of qualified leads|
|Effective follow-up enables revenue-generating sales opportunity|
|Convert leads into customer|
|Improved conversion rates|
360 degree business solutions at DataCaptive™
Prospect, Engage, Nurture, Convert, and Retain
Our Lead nurturing model utilizes the following campaign methods to nurture your leads effectively!
Capture opt-in leads
Engage with top and middle-of-the-funnel leads to capture and convert into potential prospects
Execute targeted marketing campaigns with educative, informing, and promotional content
Direct traffic to the website
Increase conversion rates
Nurture qualified leads through multi-channel
Engage with bottom-of-the-funnel leads and customers to acquire and retain respectively
Generate hyper-personalized series of emails to induce interest in making a purchase
Persuade repeat purchases through up-sell & cross-sell
Increase revenue growth rate
Re-engage prospects with triggered campaigns through automation
Engage with middle and bottom-of-the-funnel leads to inform and Persuade to take actions
Provide incentives through trials, offers and discount campaigns for faster conversion
bring more prospects into the funnel or older leads back into the funnel and pipeline
Improve conversion rates
We are often asked by our client base that how can they measure the success of their lead nurture campaigns?
Lead nurturing can be measured by the following metrics to establish its success rate.
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#Hacks and tips
Difference between an MQL & an SQL
Marketing Qualified Leads
– Middle of consideration stage of the buyer’s journey
– Have only interacted through a CTA on your website
– Require nurturing and persuasion Sales Qualified Leads
Sales Qualified Leads
– Closer to the decision stage of the buyer’s journey
– Have communicated with a sales executive through call or email
– Ready for a direct sales pitch
Where does MQL & SQL fit in the sales journey?
|Visitor -> Lead -> MQL -> SQL -> Sales conversion MQL and SQL are important for conversions and only after an MQL is nurtured over a period of time, they are converted into an SQL.|
How do you find the conversion rate of leads generated?
Expected conversion rate = No: of MQL/ No: of SQL.
How important is lead nurturing?
Lead nurturing is a practice that businesses follow as soon as a lead is generated. Lead nurturing is the next step after lead generation and focuses on developing relationships with leads to nurture them at every stage of their buying process. It helps nurture cold leads to become sales-ready. Lead nurturing can be automated to ensure that every lead is interacted and engaged. Nurtured leads are known to make 47% larger purchases and generate 50% more sales.
What strategies can I implement to nurture leads?
Lead nurturing can be strategized by Email Marketing, Drip Campaigns, Triggered Emails, Account-Based Marketing, Multi-channel & Omni-channel Nurturing, Social Media Retargeting, and more.
Is your lead nurturing plan flexible to suit different audiences?
Lead nurturing segments and targets your prospect list with personalized campaigns. Lead nurturing allows businesses to set goals based on sales attributes and filter your audience based on location, product interest, engagement level, and current buying journey. DataCaptive™ custom lead nurture solutions nurture different audiences effectively to convert new prospects to established customers.
What happens if I don’t nurture my leads?
- Rate of Unqualified leads increase
- Lack of lead engagement
- Leads fall through the sales funnel
- Missed follow-ups
- Leads get stuck in the sale cycle
- Low conversion rate
Can small businesses benefit from lead nurturing?
Lead nurturing is for everybody irrespective of their business type, industry vertical, revenue, and employee size. Lead nurturing is beneficial for businesses ranging from start-ups, small businesses, MNC’s, and even fortune 500 companies. Nurturing your leads creates a smooth lead flow through the sales funnel while also building brand awareness and loyalty. It gives businesses the platform to introduce their product, unique solutions to customer pain points, and differentiate themselves from their competition.