YOUR PROBLEM
How Do You Find the Stations That Fit Your Pitch?
Radio covers commercial FM and AM stations, public and NPR-affiliated outlets, college and community stations, internet streamers and large multi-station groups. A country station will not add an indie rock single, and a public station buys underwriting rather than spots. Without clean segments, your team guesses at fit and wastes the first weeks of every campaign.
What it costs you: Pitches sent to stations that could never use them, an unsubscribe trail and promotion budgets spent on the wrong markets.
DATACAPTIVE SOLUTION
Segment stations by station type, company size, revenue, city, state and SIC or NAICS code, and request format notes where available, so you start with only the stations that can realistically act on your offer.







