Our opt-in process tells every contact how their business details will be used, gives them a real choice about what they receive, and keeps checking in, so the data you buy stays accurate, engaged and compliant.
Every sales and marketing team is under pressure to reach decision-makers faster. What usually slows them down is not effort. It is contact data they cannot fully trust.
Our opt-in process fixes that at the source. Contacts know who we are, what they will receive and how to change their mind, which turns a list of names into an audience that is willing to listen.
Whatever the industry, today's professionals are part of revenue-driven teams, and they expect outreach that is relevant to their role rather than generic noise.
Business leaders want to close deals faster, but navigating a crowded digital landscape with unreliable data wastes both time and budget.
Website traffic, social engagement and ad impressions hint at interest. None of them confirm that a contact has agreed to hear from you.
Consent-backed, regularly verified records give your team a dependable base to plan campaigns, share best practices and reach ideal customers.
We value the trust contacts place in us and follow a well-defined compliance process from the very first touch.
Here is what happens after a contact has shown consent to receive marketing communication and offers from DataCaptive.
We tell the contact that their business email may be used to share market insights, product updates and offers from DataCaptive and selected partners.
A permission-pass email sets out the value on offer and asks the contact to confirm. They can agree, choose topics, or opt out straight away.
Contacts pick the topics they care about, such as training, events, publications or M&A news, and can unsubscribe from everything in one click.
We stay in touch regularly to learn their marketing needs, and send a re-confirmation email to anyone we have not heard from in a while.
Two templates do most of the work: a first-touch value offer, and a re-confirmation note for contacts we have not heard from in a while. Both explain what the subscriber will receive and give them a clear way out.
Dear [First Name],
Together with our partner companies, we share useful business information and offers on the latest trends and products worldwide. Based on your industry and profile, we would like to send you relevant and useful career enhancement information, including:
Kindly confirm below if this interests you. If you would prefer not to receive offers and information from us, just let us know.
Regards,
The DataCaptive Team
Dear [First Name],
We have not heard from you in a while and would like to reconfirm that the details we hold for you are still correct.
Please also let us know whether you would still like to receive our notifications. Simply choose one of the options below.
Regards,
The DataCaptive Team
Type of template
General value and incentive offering. The email leads with what the subscriber gains before asking for anything.
Approach
Reminds subscribers of the value they keep receiving from DataCaptive: free sample data, marketing best practices and customer success stories.
Also covers
Programs such as webinars, channel partnership opportunities and recruitment updates, so subscribers know the full scope up front.
Consent is not a one-time checkbox. These four commitments continue for as long as a subscriber’s record is in our database, and each one is explained to them in plain language.
Subscribers are reminded on a regular schedule what they signed up for, who is contacting them and why, so consent stays informed rather than assumed.
We explain how a subscriber can object to any use of their data, including direct marketing, and how we handle that request once it is made.
Anyone can ask us to delete their record. We tell them exactly how to make the request and what happens to their information afterwards.
We are transparent about any profiling or automated decision-making applied to subscriber data, and what it means for the communication they receive.
Before anyone confirms, our opt-in emails set out the important points: what the subscriber will receive, who else may handle their data, and the protections that apply. Nothing is left to the fine print.
This gives subscribers the information they need to make a real choice, and gives our customers confidence in how every record was sourced.
We explain that subscribers will receive notifications about sample lead data sets, resources and offers that match the interests they have chosen.
Personal data may be shared with affiliates and third parties such as business partners, suppliers, sub-contractors, and analytics or search engine providers, to deliver and improve the services promised.
Personal data may be disclosed where it is required to complete a business transaction. In that case it is treated as a transferred asset.
Where a third party processes data on our behalf, defined safeguard protocols apply to protect personal data from being misused.
Our opt-in process operates within the security and privacy frameworks DataCaptive is certified against or complies with.
ISO 27001:2022
Certified
SOC 2 Type II
Certified
GDPR
Compliant
CCPA
Compliant
DPDPA
Compliant
PIPEDA
Compliant
See consent-verified records matched to your target audience, and get a walk-through of our opt-in process from a DataCaptive data specialist.
